Who is your audience and how do you identify the correct target market?

One of the key components of an effective PR firm is its ability to accurately pinpoint the specific audiences that will be most interested in receiving your message. By first understanding your company's objectives, growth initiatives and existing image, Stern + Associates devotes itself to identifying definitive audience types and subsequently developing the most effective messages and means of reaching and impacting those key people.

Media Relations

Leveraging our established relationships with the media (both traditional and new) will help to deliver your key messages. Rather than blanket the media with news releases that generally go unread and unused, Stern + Associates meets the specific editorial requirements of each outlet. Through a thorough understanding of what attracts each media target's interest, S+A approaches each editor, writer or producer with story ideas that are interesting, special and thought provoking. This tenacious, individually tailored approach to media relations results in more in-depth coverage for our clients, helping to position them as spokespersons in their respective industries.

Thought Leadership

Building recognition for senior management among key audience groups can make an enormous impact on the reputation of your organization and its sales, stock price, employee morale and much more. S+A successfully positions its clients' C-level executives as thought leaders by securing high-profile speaking engagements, in-depth media exposure and prestigious awards. This approach contributes to putting each company ahead of its industry's pack and results in its leaders gaining respect as visionaries and respected strategists in their fields.

Community Relations

A solid community relations foundation can make the difference when you need community support during a crisis or when your plans call for expansion. As competitive as business is today, you can't afford not to invest in the well being of the communities where you do business. From simple sponsorships, contests and events to long-term philanthropic programs, there are many diverse ways to demonstrate your corporate citizenship and strengthen the bond between your business and your community.

Customer Relations

Existing customers are the bread and butter of your company's success and survival. They are one of the most important markets, as a happy customer is the best source for continued business growth and referrals. Maintaining positive customer perceptions, and product and service satisfaction is essential. Whether communicating through newsletters, surveys, or collateral materials, ongoing contact with customers should be an indispensable part of your marketing mix.

Internal Communications

To build strong employee morale and keep staff feeling like valued and integral members of the organization's team, Stern + Associates has helped its clients develop effective, strategic internal communications programs. It's critical that employees hear important corporate news first from their top management internal grapevine – not from other sources inside or outside of the organization.

Shareholder Communications

In addition to providing shareholders with clear, concise financial information, a regular stream of effectively written materials that highlight the company's recent successes, management changes and directions and goals is critical to establishing shareholder satisfaction and loyalty. The content of annual reports and newsletters can be creatively and thoroughly conveyed through the specialized services available from Stern + Associates.