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Strategic Counsel
How do you identify an accurate and reliable plan that will effectively communicate your message?
Public relations and marketing communications remain a critical part of a company's strategic plan. Every company has specific corporate and marketing objectives to achieve. Understanding those objectives, targeting the appropriate audience, and determining clear, effective communications strategies are essential to the development of an effective program that help give our clients the competitive edge they need in today's fast-paced business world.
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Corporate and Product Positioning
To maximize the value of public relations, we first look at how a corporation desires
to position itself and its products and services to employees, shareholders, customers or the community at large. We then
analyze the competition and determine how the client's capabilities and products can be best merchandised to stand out in the crowd.
Stern + Associates excels at matching the key messages of our clients with the interests of target audiences.
And by continuing to look for emerging trends in specific industries and the marketplace, we position our clients as
information resources to address timely issues with the media.
Media Training
Dealing with the media under any circumstance can be somewhat intimidating.
It is imperative that your company spokesperson(s) be well trained and well prepared for any situation – planned or unexpected.
We will prepare your company's spokespeople to effectively communicate key messages to the media through one-on-one training.
We have found that the effort and investment made in training invariably pays big dividends.
Crisis Management/Training
If you answer "No" to any of the following questions, you need to re-evaluate
your company's crisis communications program:
- Do you have proactive policies in place should your company find itself in the midst of a corporate crisis?
- Do you know your company's vulnerabilities?
- Do you have a management strategy should the media capitalize on your company's misfortunes?
- Do you know how to counteract negative publicity from a reported company incident?
As successful as a company may be, crisis is always possible. Stern + Associates believes that
all companies should be prepared with a crisis communications plan before a crisis occurs. Although standard, off-the-shelf
crisis communications training programs can be somewhat useful, at S+A we believe tailor-made programs are far more effective.
Speaker and Literary Management
To create recognition for our clients as thought leaders in their respective industries and beyond, Stern + Associates provides an unusual blend of speaker and literary management services—a unique capability for a public relations firm. Ranging from negotiating book deals with leading business publishers such as McGraw Hill and Harvard Business School Press to securing engagements with prestigious speaking platforms and conferences such as events sponsored by Fortune and Forbes magazines, our clients have reaped the benefits of our personal management services.
S+A’s strategic consultation capabilities include refining our clients’ messages to ensure that they resonate with target publishers and conference planners, editing book proposals to maximize interest and leveraging our influential contacts to augment our clients’ business and lecture activities. The lecture engagements for Dr. Clayton Christensen, noted innovation management guru and best-selling author, for example, are exclusively managed by Danny Stern of Stern + Associates, Click to view Video, Biography and Articles. Additionally, Danny works to bring other noted business authorities lucrative and exclusive speaker representation through a partnership with The Monitor Talent Network.
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