Christensen Campaign Carries Clout

Innovation strategist, Harvard Business School Professor and bestselling author Clayton Christensen hired S+A to expand his reputation beyond the business community, and impact education and healthcare policy by promoting his latest books – “Disrupting Class” and “The Innovator’s Prescription."

High-profile speaking engagements and media placements, including The Atlantic, BusinessWeek, The Economist, Forbes, Health Affairs, Oprah Radio, Reader’s Digest, Time.com, The Wall Street Journal and The Washington Post, were just a start. The coverage helped the books earn numerous awards from BusinessWeek's "Best Innovation Books of 2008," Newsweek's "Fifty Books of Our Times," Strategy + Business' "Best Human Capital Book of 2008," and the National Chamber Foundation's list of "Ten Books that Drive the Debate 2009."

More than a year after the release of "Disrupting Class" and more than six months since "The Innovator's Prescription" was published, the books remain bestsellers on Amazon.com in the education and health policy categories, respectively.
 

Transatlantic Media Relations Make for Oceans of Success

In order to raise the profile of London Business School within the crowded b-school market, S+A drives strategic media coverage at top tier business and mainstream media on the themes of global business education, the global economy and global careers. Recently charged with developing relationships with U.K.-based journalists for globally minded American media outlets, S+A secured attendees from the Associated Press, Forbes, Forbes Online, The New York Times and The Wall Street Journal for an economy-focused event at the School, cultivating these media relationships and positioning the School’s faculty and administration as ongoing resources. The stellar line up resulted in two Associated Press and two Forbes.com articles that positioned the School as a “hot bed” of expertise and thought leadership on global business issues. Due to S+A’s tenacious approach, the relationships with these journalists have since blossomed into additional strategic opportunities for the School – including face-to-face meetings to further the School’s agenda and a recurring column for a professor on Forbes.com.