STERN + ASSOCIATES CONTINUES RECORD GROWTH

Additions to Healthcare, Thought Leadership Practices Bring Exciting Perspectives to Agency’s Repertoire

CRANFORD, N.J., October 22, 2007– Stern + Associates (S+A), the New Jersey-headquartered public relations and marketing communications agency, has added new clients to its Healthcare and Thought Leadership practice groups including B. Braun Medical Inc. and two groundbreaking books entitled Innovation Nation by John Kao and Judgment by Noel M. Tichy and Warren Bennis.

“Stern + Associates continues to leverage its capabilities and deep experience in two of its flagship practices, Healthcare and Thought Leadership,” said Susan Stern, president of Stern + Associates. “These organizations and authors are  innovators in their respective fields and we are honored to build recognition for their significant contributions to business management theory and practice, health care solutions and our society at large.“   The strategic public relations programs, designed and implemented by S+A, support the specific goals and initiatives of the new clients as follows:

·     B. Braun Medical Inc. is a global leader in innovative healthcare products and services that enhance safety and working processes in hospitals, alternate care settings and medical practices. Specializing in infusion therapy, regional anesthesia and pain management, B. Braun has retained S+A to further promote its products that help reduce medical errors, promote infection control and increase safety for patients, doctors and nurses.

·     Innovation Nation author John Kao warns that America’s innovation capabilities are quickly eroding, putting our economic leadership and national security at risk. Leveraging his experience as professor at Harvard Business School and MIT Media Lab, and his high level advisory work for corporate and government leaders, S+A is creating broad, national interest for Kao and his Innovation Nation  through strategic media relations placements and speaking opportunities.

·     Judgment is the first collaboration by renowned management gurus Noel M. Tichy and Warren Bennis. In this forthcoming book, the authors explore a leader’s most critical skill: making good judgment calls. S+A is generating major media attention for the book, its themes and its authors, emphasizing the need in today’s business world for solid reasoning, wisdom and firm beliefs that help drive organizational and personal transformation.

      With more than 20 years of success and creativity, Stern + Associates is a full-service public relations and marketing communications agency with offices just outside New York City in Cranford, N.J., and Cambridge, Mass. The company’s growing roster of national and international clients covers a broad range of consumer, business-to-business, education, healthcare, technology, energy, and architecture and design accounts. In an industry known for high client turnover, S+A’s dedication to strategic counsel and creative ideas that work has resulted in strong client partnerships, many lasting for more than a decade.